










The Life I Enjoy My supplement film blog to "Film Works"
SM Holds 1st CINEXPO
By: Rianne Hill Soriano
The 1st CINEXPO held last Feb. 17-18, 2009 at the SMX Convention Center brought together movie industry companies, media partners, ad agencies, film professionals, and student organizations for the first ever cinema convention in the Philippines. The event opened the door to the discussion of the latest cinema trends and issues, networking and partnerships, and exhibition of films, various media products, and services.
The CINEXPO featured the latest technological advances and the changing currents in cinema where film producers, production companies, distributors, marketing professionals, advertisers, industry partners, and media affiliates could work together for present and future deals.
There were product reel presentations of upcoming films and roadshows by both local and Hollywood film producers and distributors including: Star Cinema, Regal Films, Viva Films, GMA Films, Pioneer Films, Solar UIP, Warner Bros. Pictures, 20th Century Fox, Walt Disney, and Columbia Pictures.
There were presentations, seminars, and networking events with participating companies including Optima Digital, ABS-CBN, Optical Media Board, GroupM Philippines, AXN and Animax, Philippine Marketing Association, Hills & Associates Philippines, Christie, Scenema Concept, Cutting Edge, DTS, D-Cinema, SM Cinemas, and IMAX which provided educational discussions all geared towards the movie industry market. There were exchanging views on topics including consumer behavior, branded advertising, cinema advertising, varying markets, advertising partnerships, enhancement of the theater-going experience, new ideas in making movie services more valuable and profitable, piracy, and other insights about the issues facing the industry.
Closing each of the two-day event were special screenings of the recent local films “Dayo,” the first digital animation film in the country and entry to the 2008 Metro Manila Film Festival (MMFF), and “Jay," an award-winning and internationally-acclaimed independent film from Cinemalaya. SM also honored film producers, distributors, artists, and media partners in the 2008 SM Cinema Awards.
Cinema Rehiyon Opens at CCP
By: Rianne Hill Soriano
Cinema Rehiyon: Alter Nativo, the first national film festival solely focusing on films created outside of Metro Manila, opens at the Cultural Center of the Philippines (CCP) on Feb. 18 and will run until Feb. 21, 2009. In celebration of the Philippine International Arts Month, this four-day event will feature short and full-length films created by regional filmmakers and is open to all audiences for free.
A project of the National Commission for Culture and the Arts (NCCA) in cooperation with the CCP, Cinema Rehiyon is a non-competition film festival that aims to throw the spotlight on the film communities that are growing rapidly across the nation. It will feature the best and the brightest of the emerging filmmakers who are making movies in their own dialects, set in their own local towns and cities. The representing regions include: Bacolod, Baguio, Cagayan de Oro, Cebu, Davao, Iloilo, and Naga. There will also be sections to feature films from Central and Western Mindanao, as well as various parts of Luzon. Most of the films will be shown in Metro Manila for the first time. And there will be a series of panel talks to discuss the state of regional cinema and how it affects the state of national cinema.
The Philippines is a nation of many diverse cultures. Being an archipelago spanning thousands of islands with people speaking hundreds of different dialects, Cinema Rehiyon is a great opportunity for both the local filmmakers and the general audience to reach each other – which will hopefully lead to a greater appreciation of the kinds of cinema being made across the nation in terms of subject matter, content, style and genre. By drawing attention to the works of filmmakers in the provinces, there is further hope and inspiration on gaining a better understanding of the kind of cinema made across the country – films that reflect traditions, customs, and lifestyles of the Filipinos’ diverse cultural heritage.
For more details and other inquiries, contact cinemarehiyon@yahoo.com or cinema_rehiyon2009@yahoo.com. You can also check out the schedule at NCCA’s website www.ncca.gov.ph.